Martin Pichinson
Prepared by Goldman McCormick Public Relations
Prepared for Martin Pichinson and Sherwood ยท October 2026

Another Line on the Stone

You told us the nicknames are set in stone. We agree. Our job is to carve the next line, the one that tells the full story of what you built.

Download the Full Proposal (PDF)

What We Heard

On our call you were clear about three things. You want the record to show who you really are: the cleaner, not the undertaker. You want Sherwood to be the shining star of EisnerAmper and to grow into one of the leading restructuring practices in the country. And you want the work to run on honesty, on being on our game, and on being one team.

You also told us the timing is right, and that the window that matters most is before Christmas and into January.

Why Now

25,467

US commercial bankruptcy filings through September 2026, up 7 percent, according to Epiq AACER

372

Large company bankruptcies in the first half of 2026, the most in 16 years, according to S&P Global Market Intelligence

Out of Court

Assignments for the Benefit of Creditors do not appear in bankruptcy filing counts. Only Sherwood can tell that part of the story

The Strategy in Three Parts

Earned Media

Top Tier Business and National Press

Commentary and profiles positioning Marty as the authority on what happens when companies fail and how value is recovered.

Teaching Platforms

Where Marty Teaches

Long form shows with engaged audiences, such as The Diary of a CEO and School of Mentors, where your lessons travel for years.

Owned Media

The Second Opinion

A weekly show and channel we produce for you, so the story is told in your words, on your schedule.

Why Goldman McCormick

We were journalists before we were publicists. Ryan McCormick is a former CBS senior producer and Long Island Business News editor, and he and Mark Goldman founded the firm in 2010. Forbes named us One of America's Best PR Agencies. We hold a Bulldog Reporter Gold Award, a Guinness World Record for 112 radio interviews in 24 hours, and 81 five star reviews. We have spoken at the Talkers conference for years and work directly with radio leadership across the country.