Martin Pichinson
Prepared by Goldman McCormick Public Relations
Prepared for Martin Pichinson and Sherwood ยท October 2026

Another Line on the Stone

You told us the nicknames are set in stone. We agree. Our job is to carve the next line, the one that tells the full story of what you built.

Download the Full Proposal (PDF)

Media We Will Pursue

We will be selective. Every booking has to earn your time: an engaged audience, a host who lets you teach, and a story that strengthens the Sherwood name. We pursue these outlets; we never promise a placement before it runs.

Tier One

Top Tier Business Media

The outlets your clients read first.

The Wall Street JournalBloombergCNBCFortuneForbesFinancial TimesBusiness InsiderFox BusinessAxios
Tier Two

Platforms Where Marty Can Teach

Long form, high engagement shows that let you tell the whole story. The Diary of a CEO has 12.1 million YouTube subscribers. School of Hard Knocks, home of School of Mentors, has more than one million.

The Diary of a CEOSchool of MentorsSchool of Hard KnocksHow I Built ThisMy First MillionThe Knowledge Project20VCMasters of Scale
Tier Three

National Print and Broadcast

Feature profiles and expert commentary in national newspapers, plus radio and television, where our network is strongest. You told us face to face meetings turn a short quote into a full page story, so we will schedule reporter meetings around your New York trips.

The New York TimesThe Washington PostUSA TodayLos Angeles TimesAssociated PressNPRBloomberg RadioNationally syndicated talk radio
Tier Four

Industry and Trade

The rooms where Sherwood's referrals come from: investors, lenders and restructuring attorneys.

TechCrunchPitchBook NewsVenture Capital JournalABI JournalBloomberg LawLaw360ABF Journal

Story Angles

AngleBest Fit
The rising wave of business failures, explained by the man who has worked through every downturn since 2001Business TV, national print
From the Miracles to Silicon ValleyProfiles, long form podcasts
What failed companies teach foundersTeaching platforms, founder media
The second life of inventionsNPR, innovation outlets
Out of court: why the ABC worksLegal and lending trade press
Sherwood inside EisnerAmperTrade and accounting press