Another Line on the Stone
You told us the nicknames are set in stone. We agree. Our job is to carve the next line, the one that tells the full story of what you built.
Download the Full Proposal (PDF)Podcast and YouTube
The Second Opinion With Martin Pichinson is a weekly half hour, one on one conversation. Each week a founder, investor or chief executive brings Martin a real business challenge. Martin tells them how he would handle it, shares a lesson from his own life and career, and walks through a case study from Sherwood's work. In thirty minutes, the audience gets the benefit of more than three decades of experience.
Alongside the show, House Calls is a short weekly video series where Martin answers viewer questions on YouTube, LinkedIn and Instagram. Together they put Martin in front of new audiences every week across every major platform, and every case study gives us another story to pitch to the media. Case studies are shared only with client approval, with names and confidential details withheld wherever required.
Goldman McCormick PR will name and brand the show, set up the podcast and YouTube channels, book guests, and write the episode outlines, case study summaries and viewer questions. We will schedule recording sessions in batches so one hour of Martin's time covers several weeks of episodes. We will edit every episode, create the captions, thumbnails and 6 to 8 short clips per episode, and publish everything on Apple Podcasts, Spotify, YouTube, LinkedIn and Instagram. Martin and Carissa approve every case study before it is released.
Once a week for 30 minutes, Goldman Public Relations will ask Martin for his take on three or four subjects. Upload those clips to his channel, and then make social media cuts from them.