Another Line on the Stone
You told us the nicknames are set in stone. We agree. Our job is to carve the next line, the one that tells the full story of what you built.
Download the Full Proposal (PDF)Launch Plan
Built around the window you named: before Christmas, then a strong January.
- Week 1
Discovery Call
A 30 to 60 minute call with 10 to 12 questions. We agree on what is on and off the record.
- 48 Hours Later
Launch
Approved bio, press kit and talking points. First press release. Pitching begins to business media, radio and teaching platforms.
- Nov to Dec
Before Christmas
Radio and podcast interviews and print commentary on the year's wave of business failures. Podcast and channel built in parallel.
- Dec 8 to 9
New York, Face to Face
Breakfast with our team and in person meetings with reporters and producers during your trip.
- January
The Year Ahead
A national push for your outlook on 2027. The Second Opinion and House Calls launch.
- Ongoing
Every Month
8 to 10 radio and podcast interviews, print placements, television when the story fits, and at least two press releases. A monthly report to you and Carissa.